The customer perspective of the balanced scorecard answers which of the following questions?
A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

Question

Quizplus · Accepted Answer

Clearly, how a company is performing from the customer perspective is a top priority for management. The balanced scorecard requires that managers translate their general mission statements on customer service into specific measures that reflect the factors that really matter to customers.

The Customer Perspective of the Balanced Scorecard Answers Which of the Following