The innovation and learning perspective of the balanced scorecard answers which of the following questions?
A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

Question

Quizplus · Accepted Answer

Given the rapid rate of markets, technologies, and global competition, the criteria for success are constantly changing. To survive and prosper, managers must make frequent changes to existing products and services as well as introduce entirely new products with expanded capabilities. The company ability to do well from an innovation and learning perspective is more dependent on its intangible than tangible assets.

The Innovation and Learning Perspective of the Balanced Scorecard Answers