The balanced scorecard,developed by Kaplan and Norton,helps to integrate
A) financial analysis and the reputation of a firm.
B) intangible resources and operational measures.
C) financial analysis and stakeholder perspectives.
D) short-term perspectives and strategic positioning.

Question

Quizplus · Accepted Answer

The balanced scorecard enables managers to consider their business from four key perspectives:customer, internal, innovation and learning, and financial.

The Balanced Scorecard,developed by Kaplan and Norton,helps to Integrate