Making comparisons between a firm and its most direct rivals is useful because firms within the same strategic industry group have ________ strategies.
A) different
B) the same
C) similar
D) relative

Question

Quizplus · Accepted Answer

Firms with similar strategies are members of a strategic group in an industry. Furthermore, competition is more intense among competitors within groups than across groups. Thus, you can gain valuable insights into the financial and competitive position of a firm, if you make comparisons between a firm and its most direct rivals.

Making Comparisons Between a Firm and Its Most Direct Rivals