Coca-Cola has developed data analytic technologies to produce orange juice that meets the taste demands of a global customer base.This is an example of using which value chain support activity?
A) marketing and sales
B) technology development
C) human resource management
D) procurement

Question

Quizplus · Accepted Answer

Technology development is a value-chain support activity associated with the development of new knowledge that is applied to the operations of the firm. Technology development related to the product and its features supports the entire value chain, while other technology developments are associated with particular primary or support activities.To meet customer expectations on a daily basis and continue to lead the market, Coca-Cola has turned to data analytics.

Coca-Cola Has Developed Data Analytic Technologies to Produce Orange Juice