Mercedes-Benz aggressively pushed for product placement in Hollywood movies.This is an example of which value chain primary or support activity?
A) support activity: general administration
B) primary activity: service
C) support activity: procurement
D) primary activity: marketing and sales

Question

Quizplus · Accepted Answer

Marketing and sales marketing and sales activities are primary value-chain activities associated with purchases of products and services by end users and the inducements used to get them to make purchases. Consider product placement. This is a marketing strategy that many firms are increasingly adopting to reach customers who are not swayed by traditional advertising. Mercedes-Benz is a firm that has aggressively pushed for product placement in Hollywood movies. In 2015, Mercedes products appeared in 9 of the top 31 blockbuster movies. For example, when the villains in the James Bond movie, Spectre, showed up in the desert to pick up Bond, they arrived in a fleet of Mercedes AMGs.

Mercedes-Benz Aggressively Pushed for Product Placement in Hollywood Movies