A survey question asks respondents to rate Starbucks coffee on a continuum from bitter to sweet.What type of scale is being used?
A)Likert
B)semantic differential
C)itemized rating scale
D)graphic rating scales
E)none of the above

Question

Quizplus · Accepted Answer

A semantic differential scale is used when asking respondents to rate a product or service on a continuum between two opposite adjectives. In this case, bitter and sweet are the opposites, making it a semantic differential scale.

A Survey Question Asks Respondents to Rate Starbucks Coffee on a Continuum