A limitation of purchase intent scales is that __________ don't always accurately predict behavior.
A)constructs
B)attitudes
C)satisfaction scores
D)noncomparative scales

Question

Quizplus · Accepted Answer

Purchase intent scales measure an individual's intention or likelihood to purchase, but attitudes (which are measured by these scales) don't always translate into actual behavior. Other factors such as budget constraints, time, and unforeseen circumstances can impact whether or not someone actually makes a purchase.

A Limitation of Purchase Intent Scales Is That __________ Don't