This type of scale has been found to be a good predictor of consumer choice of frequently purchased and durable consumer products,while being easy to construct.
A)purchase intent
B)semantic differential
C)paired comparison
D)rank order
E)none of these

Question

Quizplus · Accepted Answer

Purchase intent scales are specifically designed to predict consumer choices, especially for products that are bought frequently or are durable. They are straightforward to construct, asking respondents to indicate their likelihood of purchasing a product or service.

This Type of Scale Has Been Found to Be a Good