If consumers are willing and able to answer questions,the best approach to utilize is______ questioning.
A)direct
B)indirect
C)balanced
D)unbalanced
E)none of these

Question

Quizplus · Accepted Answer

Direct questioning is the best approach when consumers are willing and able to answer questions because it involves asking straightforward questions that require specific and concise answers, which can provide valuable insights into consumer attitudes and behaviors. Indirect questioning may be better suited for situations where respondents are less willing or able to answer questions, as it involves asking more open-ended and exploratory questions to uncover underlying motivations and preferences. Balanced questioning involves asking a mix of positive and negative questions to create a more nuanced picture of consumer perceptions, while unbalanced questioning may bias respondents towards a particular answer.

If Consumers Are Willing and Able to Answer Questions,the Best