Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?
A)constant sum
B)purchase intent
C)rank order
D)semantic differential
E)none of these

Question

Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
 ____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?
A)constant sum
B)purchase intent
C)rank order
D)semantic differential
E)none of these

Quizplus · Accepted Answer

This scale illustrates the constant sum technique, as the respondent is asked to allocate a fixed sum of 100 points across different attributes based on their importance.

Suppose You Were Evaluating Preferred Attributes in an Automobile