A researcher is attempting to construct a question on a questionnaire that will render a profile consisting of 20 attributes of what a bank's customers think of the bank.Which of the following scales would be most appropriate to achieve such an objective?
A)Likert
B)semantic differential
C)Stapel
D)constant sum
E)All of these are appropriate.

Question

Quizplus · Accepted Answer

The semantic differential scale is best suited for measuring attitudes or perceptions of a concept or object along multiple dimensions, such as the attributes of a bank in this case. It typically includes bipolar adjectives or phrases anchored by opposing adjectives at each end of the continuum. This allows for measuring the intensity and direction of customer perceptions across multiple dimensions.

A Researcher Is Attempting to Construct a Question on a Questionnaire