A market researcher wants to know which attributes of a hotel impact consumers' choice of a hotel chain.Which type of attitudes should s/he measure?
A)cognitive
B)consumer
C)direct
D)determinant
E)none of these

Question

Quizplus · Accepted Answer

Determinant attitudes refer to beliefs and evaluations specifically related to making a decision, in this case, choosing a hotel chain. Therefore, measuring determinant attitudes is the most appropriate approach to understanding which attributes of a hotel impact consumer choice.

A Market Researcher Wants to Know Which Attributes of a Hotel