The following scale is illustrative of a __________scale.
____definitely buy
____probably buy
____might buy
____might not
____probably not
____definitely not
A)purchase intent
B)semantic differential
C)rank order
D)Likert
E)none of these

Question

The following scale is illustrative of a __________scale. 
____definitely buy
____probably buy
____might buy
____might not
____probably not
____definitely not
A)purchase intent
B)semantic differential
C)rank order
D)Likert
E)none of these

Quizplus · Accepted Answer

This scale measures purchase intent by presenting options ranging from definitely buy to definitely not buy. The respondents can choose the option that best reflects their intention to purchase the product or service.

The Following Scale Is Illustrative of a __________Scale