A researcher is attempting to construct a question on a questionnaire that will render a profile consisting of 20 attributes of what a bank's customers think of the bank.Which of the following scales would be most appropriate to achieve such an objective?
A)Likert
B)semantic differential
C)Stapel
D)constant sum
E)All of the above are appropriate.

Question

Quizplus · Accepted Answer

The semantic differential scale is most appropriate for profiling attributes as it measures the connotative meaning of objects, events, and concepts, allowing for a detailed profile of customer perceptions.

A Researcher Is Attempting to Construct a Question on a Questionnaire