Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?
A)constant sum
B)purchase intent
C)rank order
D)semantic differential
E)none of the above

Question

Quizplus · Accepted Answer

This is a constant sum technique since respondents are distributing a fixed total of 100 points among the attributes based on their relative importance.

Suppose You Were Evaluating Preferred Attributes in an Automobile