This type of scale has been found to be a good predictor of consumer choice of frequently purchased and durable consumer products,while being easy to construct.
A)purchase intent
B)semantic differential
C)paired comparison
D)rank order
E)none of the above

Question

Quizplus · Accepted Answer

Purchase intent scales are effective predictors of consumer choice for frequently purchased and durable goods due to their simplicity and direct measurement of consumer likelihood to buy.

This Type of Scale Has Been Found to Be a Good