When Procter & Gamble sends a request to several marketing research suppliers asking them to bid on a test market study for a new type of shampoo,this is an example of a(n):
A)MBO.
B)PERT.
C)dependent variable.
D)independent variable.
E)RFP.

Question

Quizplus · Accepted Answer

This is a request for proposal (RFP), which is a formal process used by companies to obtain bids from suppliers for goods or services. In this case, Procter & Gamble is requesting bids from marketing research suppliers for a test market study of a new type of shampoo. This allows Procter & Gamble to compare and select the most suitable supplier for their needs.

When Procter & Gamble Sends a Request to Several Marketing