When Southwest Airlines sends a five-item questionnaire over the Internet to its frequent fliers from St.Louis to Newark the day after the flight to determine their degree of customer satisfaction with the airline,this is an example of what type of research design?
A)Experience survey
B)Experiment
C)Observation
D)Secondary data analysis
E)Survey research

Question

Quizplus · Accepted Answer

This is an example of survey research as a questionnaire is being used to gather data on the customers' satisfaction with the airline. The other options- experience survey, experiment, observation, and secondary data analysis- do not fit this scenario as they involve different methods of data collection and analysis.

When Southwest Airlines Sends a Five-Item Questionnaire Over the Internet