The first step in the marketing research process is:
A)choosing the data analysis technique.
B)secondary data analysis.
C)designing a survey.
D)stating the objectives of the study.
E)defining the problem.

Question

Quizplus · Accepted Answer

Defining the problem is the first step in the marketing research process. This involves identifying the problem or opportunity that the research is intended to address, as well as any constraints or limitations that may affect the research. Only after the problem is clearly defined can the research process proceed to the next step of designing a research plan.

The First Step in the Marketing Research Process Is