There is always one best research design to be used in a marketing research study.

Question

Quizplus · Accepted Answer

There is no one best research design that can be used in all marketing research studies. The choice of research design depends on the research objectives, research questions, availability of data, resources, time, and feasibility factors. Different research designs such as surveys, experiments, case studies, observational studies, and secondary data analysis have their own strengths and weaknesses and may be appropriate for different research contexts. The researcher needs to carefully consider these factors and choose the research design that best fits their research needs and goals.

There Is Always One Best Research Design to Be Used