When Kellogg's increases its square feet of shelf space for its Corn Flakes in Kansas City supermarkets to determine the impact of this change on unit sales,this is an example of what kind of research design?
A)Experiment
B)Focus group
C)Secondary data analysis
D)Descriptive study
E)Experience survey

Question

Quizplus · Accepted Answer

This is an experiment because Kellogg's is manipulating an independent variable (shelf space) to measure its effect on a dependent variable (unit sales) in a controlled setting (Kansas City supermarkets).

When Kellogg's Increases Its Square Feet of Shelf Space for Its