Many cell phone users are reluctant to change platforms because they do not want to learn a new system.Marketers could overcome this resistance with
A) force-field analysis.
B) facilitation.
C) education and communication.
D) participation.
E) institutionalizing the change.

Question

Quizplus · Accepted Answer

The most effective way to overcome the resistance of cell phone users to change platforms would be through education and communication. By informing the users about the benefits of the new system and ensuring that they understand how to use it effectively, marketers can help to ease their concerns and increase their willingness to switch to the new platform. This approach is likely to be more successful than using force-field analysis, facilitation, participation, or institutionalizing the change, as these methods may be less effective in addressing the specific concerns and preferences of individual users.

Many Cell Phone Users Are Reluctant to Change Platforms Because