Hughes Browning sells a waste disposal system that is used in hospitals, nursing homes, and places where the transfer of bodily fluids is a concern. Hughes maintains contact with different levels of people in his customer's business and discusses the product with all of them. This behavior of Hughes can be termed as:
A) total account management.
B) total sales management.
C) account penetration.
D) contact management.
E) supply chain management.

Question

Quizplus · Accepted Answer

Account penetration involves maintaining contact with various levels of people within a customer's organization and discussing the product with all of them, as Hughes is doing. This strategy helps in understanding and meeting the customer's needs more effectively.

Hughes Browning Sells a Waste Disposal System That Is Used