When a seller works continually to improve a customer's operations, sales, and profits, that seller is practicing which level of relationship marketing?
A) Benefit selling
B) Alliance selling
C) Partnering/consultative selling
D) Involvement selling
E) Transaction selling

Question

Quizplus · Accepted Answer

Partnering or consultative selling focuses on the seller becoming a trusted advisor to the customer, working closely with them to improve their operations, sales, and profits. This approach is about building a long-term relationship where the seller deeply understands the customer's business and provides tailored solutions.

When a Seller Works Continually to Improve a Customer's Operations