Customer satisfaction refers to:
A) the total shopping experience.
B) a feeling towards the purchase.
C) an expectation about the product.
D) activities intended to retain buyers.
E) marketing experiences prior to purchase.

Question

Quizplus · Accepted Answer

Customer satisfaction refers to feelings toward the purchase. Perceived purchase satisfaction reflects the customer's feelings about any differences between what is expected and actual experiences with the purchase.

Customer Satisfaction Refers To