Permission marketing is also referred to as _________.
A) opt-in marketing
B) seller personalization
C) e-mail intermediation
D) e-mail facilitation
E) opt-out marketing

Question

Quizplus · Accepted Answer

Permission marketing is also known as opt-in marketing, where customers choose to give their consent to receive marketing messages or content from a brand or company. This is opposed to opt-out marketing, where customers have to actively unsubscribe from marketing messages they did not request. Seller personalization, e-mail intermediation, and e-mail facilitation are not commonly used terms in marketing.

Permission Marketing Is Also Referred to as _________