Monster.com is a leading online job-hunting website.A person looking for a new job does not have to look at every listing on the website.Instead,he or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings.Monster.com uses ___________ to send its e-mail updates,which include ads from other businesses.
A) opt-out marketing
B) personalization
C) cookies
D) wikis
E) permission marketing

Question

Quizplus · Accepted Answer

Monster.com uses permission marketing to send e-mail updates, which means that they have obtained explicit permission from the job seeker to send them updates about relevant job listings. This is different from opt-out marketing, which involves sending unsolicited messages that recipients must actively opt-out of receiving. Personalization and cookies may be used to customize a user's experience on the website, but they are not relevant to the specific question being asked. Wikis are not used for e-mail marketing.

MonsterCom Is a Leading Online Job-Hunting Website