solicitation of a consumer's consent (called "opt-in")to receive e-mail and advertising based on personal data supplied by the consumer is referred to as __________.
A) collaborative marketing
B) personalization
C) viral marketing
D) buzz marketing
E) permission marketing

Question

Quizplus · Accepted Answer

The solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is commonly known as Permission Marketing. This is because the consumer gives explicit permission for the marketer to contact them with marketing material. It is often referred to as "opt-in" because the consumer actively opts-in to receive these communications. Collaborative marketing involves working with other companies to promote products or services, personalization refers to customizing marketing messages based on individual preferences, viral marketing involves creating a message that spreads quickly through word of mouth or social media, and buzz marketing involves creating buzz or excitement around a product or service.

Solicitation of a Consumer's Consent (Called "Opt-In")to Receive E-Mail and Advertising