consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as __________.
A) personalization
B) digitalization
C) collaboration
D) intermediation
E) innovation

Question

Quizplus · Accepted Answer

Personalization refers to the practice of tailoring content to a specific individual. This means that the content is often generated by the consumer themselves, based on their needs and preferences. Personalization is a powerful marketing tool, as it allows marketers to deliver more relevant content to their audience, which can lead to increased engagement and conversions.

Consumer-Initiated Practice of Generating Content on a Marketer's Website That