an interactive marketing perspective,__________ is defined as the sum total of the interactions a customer has with a company's website,from the initial look at a home page through the entire purchase decision process.
A) digitalization
B) online marketing
C) website design
D) interactive marketing
E) customer experience

Question

Quizplus · Accepted Answer

The definition mentioned in the question is a clear description of customer experience. It involves all the interactions a customer has with a company's website and how they feel about those interactions. Digitalization, online marketing, website design, and interactive marketing are all relevant concepts but do not completely capture the idea of the entire customer journey on a website.

An Interactive Marketing Perspective,__________ Is Defined as the Sum Total