solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called "__________."
A) opt-in
B) opt-out
C) cookies
D) spam
E) phishing

Question

Quizplus · Accepted Answer

Opt-in is the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer. The consumer is required to actively give permission for their data to be used for marketing purposes.

Solicitation of a Consumer's Consent to Receive E-Mail and Advertising