The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.
A)selling
B)advertising
C)marketing
D)commerce
E)trade

Question

Quizplus · Accepted Answer

Marketing involves a comprehensive process of discovering and satisfying customer needs and wants through creating, communicating, delivering and exchanging offerings that benefit both the organization and its stakeholders. Selling, advertising, commerce and trade are all part of the marketing process, but marketing encompasses a broader perspective that includes building and maintaining long-term customer relationships and considering the impact on society as a whole.

The Activity for Creating, Communicating, Delivering and Exchanging Offerings That