The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.
A)marketing
B)advertising and promotion
C)innovative selling
D)creative planning
E)consumerism

Question

Quizplus · Accepted Answer

The definition provided describes the core concept of marketing, which involves creating, communicating, delivering, and exchanging products or services that offer value to the organization, its stakeholders, and society. Advertising and promotion, innovative selling, and creative planning are all sub-elements of marketing. Consumerism refers to the advocacy for consumer protection and rights, which is related to marketing but not a comprehensive definition of it.

The Activity for Creating, Communicating, Delivering, and Exchanging Offerings That