Whether an individual is buying for personal use or use for his household, or an organization is buying for its own use or for resale, the individual or organization would be considered
A)a prospective customer.
B)the primary marketing decision maker.
C)a potential marketing risk.
D)an informed buyer.
E)an unqualified prospect.

Question

Quizplus · Accepted Answer

The individual or organization who is buying is a prospective customer as they have shown interest in purchasing the product or service.

Whether an Individual Is Buying for Personal Use or Use