Marketing refers to
A)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its shareholders, and employees.
B)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its shareholders, and customers.
C)the activity for creating, communicating, delivering a product or service to a specific segment of the market, providing the greatest customer value at the highest possible price.
D)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large.
E)the activities of advertising, promoting, and selling products to the greatest number of potential customers while simultaneously meeting the needs of the customer and organization.

Question

Quizplus · Accepted Answer

Marketing involves creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large, encompassing a broader perspective beyond just the organization and its immediate customers.

Marketing Refers to