The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.
A)marketing
B)production and advertising
C)innovative selling
D)creative planning
E)consumerism

Question

Quizplus · Accepted Answer

The definition provided in the question is the widely accepted definition of marketing. Therefore, option A is the correct choice. Option B refers to only production and advertising, whereas marketing involves various other activities such as market research, branding, pricing, and distribution. Options C, D, and E do not accurately describe the full scope of marketing.

The Activity for Creating, Communicating, Delivering, and Exchanging Offerings That