Segmentation based on some observable actions or attitudes by prospective customers-such as where they buy, what benefits they seek, how frequently they buy, and why they buy is referred to as
A)demographic segmentation.
B)psychographic segmentation.
C)geographic segmentation.
D)behavioral segmentation.
E)socioeconomic segmentation.

Question

Quizplus · Accepted Answer

The segmentation based on observable actions or attitudes by prospective customers is behavioral segmentation. Other options such as demographic, geographic, and socioeconomic segmentation focus on factors such as age, location, income, etc., rather than specific actions or attitudes. Psychographic segmentation refers to segmenting based on personality traits, values, and interests, which is different from the observable behaviors or attitudes.

Segmentation Based on Some Observable Actions or Attitudes by Prospective