When a telemarketer calls to sell a consumer life insurance, the first question the telemarketer asks is whether the person answering the phone has a family.Whether the prospect has a family indicates the use of which type of consumer segmentation variable by the telemarketer?
A)usage
B)behavior
C)demographic
D)buying situation
E)psychographic

Question

Quizplus · Accepted Answer

The telemarketer is using demographic segmentation by asking about the prospect's family, which is a characteristic that is easy to identify, such as age, income, gender, education, and family size.

When a Telemarketer Calls to Sell a Consumer Life Insurance