Which of the following statements regarding segmentation bases is most accurate?
A)The identification of demographic variables is more objective than the identification of psychographic variables which is more subjective.
B)The identification of psychographic variables is more objective than the identification of demographic variables which is more subjective.
C)Marketers should always consider segmentation bases in the order of behavioral, demographic, psychographic, and geographic in order to reduce potential costs.
D)Behavioral segmentation is based primarily on usage rate.
E)Psychographic segmentation is based primarily on product features.

Question

Quizplus · Accepted Answer

Demographic variables, such as age and income, can be easily measured and quantified, making the identification of these variables more objective. In contrast, psychographic variables, such as personality traits and values, are more subjective and difficult to quantify.

Which of the Following Statements Regarding Segmentation Bases Is Most