Which of the following statements demonstrates the formation of a segment based on household size?
A)Campbell's makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
B)GE built a downsized microwave oven to hang under kitchen cabinets.
C)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.
E)A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Question

Quizplus · Accepted Answer

The statement about GE building a downsized microwave oven to hang under kitchen cabinets suggests a focus on smaller households or limited kitchen space, which relates to household size.

Which of the Following Statements Demonstrates the Formation of a Segment