Which of the following is a consumer demographic variable?
A)personality
B)gender
C)usage rate
D)needs
E)traits

Name: Which of the following is a consumer demographic variable? A)personality B)gender C)usage rate D)needs E)traits
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Question

Quizplus · Accepted Answer

Gender is a demographic variable that describes the characteristics of consumers based on their sex. Personality, needs, traits, and usage rate are all psychographic variables that describe consumers based on their attitudes, behaviors, and values.

Which of the Following Is a Consumer Demographic Variable