A 3M researcher worked with university students to develop the Post-it Flag$\rarr$Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?
A)idea generation
B)screening and evaluation
C)business analysis
D)new-product strategy development
E)concept testing

Question

Quizplus · Accepted Answer

The fact that the 3M researcher worked with university students to develop the Post-it Flag Highlighter suggests that the product is already in the idea generation stage. However, the team also evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives, indicating that the product has progressed further to the screening and evaluation stage. Thus, the best choice is B, screening and evaluation.

A 3M Researcher Worked with University Students to Develop the Post-It