A concept test is a(n)
A)internal evaluation that consists of preliminary testing of a new-product idea rather than the actual product with members of the entire cross-functional team.
B)external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
C)internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D)in-house simulation of the product that is closely observed by all members of the cross-functional team.
E)in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Question

Quizplus · Accepted Answer

A concept test is a type of market research that involves presenting an idea or concept for a new product to a group of potential consumers to gauge their interest and gather feedback. It is an external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.

A Concept Test Is A(n)