Concept testing is used at which stage in the new-product process?
A)new-product strategy development
B)idea generation
C)alternative evaluation
D)screening and evaluation
E)market testing

Question

Quizplus · Accepted Answer

Concept testing is used in the screening and evaluation stage of the new-product process. This is where the most promising ideas are evaluated further to determine their feasibility and potential success. Concept testing helps to assess consumer acceptance and interest in the proposed product concept before investing further resources in developing it.

Concept Testing Is Used at Which Stage in the New-Product