Idea generation refers to
A)the stage of the new-product process when concepts are converted to prototypes.
B)the stage of the new-product process that develops a pool of concepts as candidates for new-products.
C)the stage of the new-product process where possible promotional campaigns and advertising themes are generated.
D)information collected through extensive market research that contains raw data but that has not yet been analyzed for results.
E)the discussion and decision of which market segments will be selected as target markets.

Question

Quizplus · Accepted Answer

Idea generation is the stage of the new-product process that develops a pool of concepts as candidates for new-products. It involves generating a large number of ideas, evaluating them and then selecting the most promising ones to move onto the next stage.

Idea Generation Refers to