Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?
A)new-product strategy development
B)idea generation
C)screening and evaluation
D)business analysis
E)development

Question

Quizplus · Accepted Answer

In the new-product strategy development stage, a firm uses SWOT analysis and environmental scanning to assess its internal strengths and weaknesses and external opportunities and threats, which helps in aligning the new product with the company's strategic objectives.

Which Stage in the New-Product Process Would a Firm Use