Screening and evaluation refers to
A)the stage of the new-product process where prospective customers are exposed to product prototypes for the first time.
B)the stage of the new-product process where ideas that have been found viable are converted into actual product prototypes.
C)the stage of the new-product process where potential customers are shown several variations of advertisements and asked to respond in terms of their future buying behavior.
D)the stage of the new-product process where consumers evaluate a product's performance in an actual use situation.
E)the stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.

Question

Quizplus · Accepted Answer

Screening and evaluation refer to the stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. This stage involves testing and assessing the potential of new product ideas and eliminating those that are unlikely to be successful or feasible. This stage is critical in the new product development process, as it helps to minimize wasted resources and efforts on products that are unlikely to succeed in the market.

Screening and Evaluation Refers to