Which of the following best describes the type of data analysis that focuses on the composition of the bundle of products purchased by a household during a single shopping occasion?
A) Shopping basket analysis
B) Shopping cart analysis
C) Grocery cart analysis
D) Market basket analysis
E) Merchandising analysis

Question

Quizplus · Accepted Answer

Market basket analysis is the type of data analysis that focuses on the composition of the bundle of products purchased by a household during a single shopping occasion. The term "market basket" refers to the collection of items that a customer buys from a store during a shopping trip.

Which of the Following Best Describes the Type of Data