A business philosophy and set of strategies,programs,and systems that focus on identifying and building loyalty with a retailer's most valued customers is called:
A) customer loyalty management
B) customer relationship management
C) most valued customer management
D) strategic consumer management
E) strategic relationship management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a business philosophy and set of strategies, programs and systems that focus on identifying and building loyalty with a retailer's most valued customers. CRM helps retailers understand their customers' needs and preferences and provides a personalized shopping experience to build long-term relationships and improve customer retention.

A Business Philosophy and Set of Strategies,programs,and Systems That Focus